Nike air max 95 black8/28/2023 ![]() While Lozano was a fan of his creation after mulling over the design's “Why?”, some individuals at the Swoosh opposed the earliest version of the Air Max 95. Human anatomy also found its way into the silhouette's DNA, as the layered panels are both reminiscent of muscle fibers and flesh and connected to a spine-like heel. In envisioning what a product would look like if it were unearthed by erosion, Lozano began sketching a sneaker with striations like those on the walls of the Grand Canyon. Ironically, the earliest sketch of the shoe was inspired by the scenery outside the window of Lozano's office in the Michael Jordan building on Nike's campus – a sight he turned to on a near-daily basis. In an interview for the sneaker's 20th Anniversary, Lozano shared that the goal in designing the model was to create something Nike – and by extension, the world – hadn't seen before. In trying to reclaim some of the momentum that Tinker Hatfield created with the Air Max 1, Nike's Running design team encouraged Lozano to take a risk and have fun with what would become the Air Max 95. Given the success of Michael Jordan's Air Jordan collection, basketball was NIKE, Inc.'s primary focus throughout the '90s. As its name suggests, the silhouette debuted in 1995.ĭesigned by Sergio Lozano, whose earliest design work for the Swoosh consisted of Tennis, Training, and ACG products, the model was a visual departure from previous silhouettes in the Air Max line. The Nike Air Max 95 is a widely-recognizable, popular sneaker from NIKE, Inc. If you're looking to buy a pair, check out our product specialists' Nike Air Max 95 Size Guide. Whether it’s the rare Zipped versions from ‘01, the Ultra Jacquard editions from ‘13 or even the Winterised Sneakerboot that landed in ‘15, people are always eager for more. This event also echoed the riots outside the Leeds Foot Locker store back in 2000, where angry customers wanted to exchange their "squeaky" AM95s for a silent pair after the BBC's Watchdog programme said they could do so.Ĭolourways aren’t the only thing that’s changed for the silhouette, with the distinct upper seeing a variety of remixes over the subsequent years. The silhouette had not seen this level of hype since the 2020 retro of the “OG Neon” colourway, where Police were called to the size? Liverpool store in order to control a crowd of 400 plus people. In the run up to Air Max Day 2023, a trio of Air Max 95s from London-based Corteiz would have people literally running the streets of New York and London in order to secure a pair. OG colourways such as the “ Neon ” and “ French Blue ” editions continue to be revered, while collaborations like the atmos “Animal Safari” from 2007 and Stash’s pair from 2006 are deemed ‘grails’ by the sneakerhead community. Since its inception, the Air Max 95 has seen an endless number of colourways, which has only boosted its reputation among footwear fans. The shoe was even a part of Japan’s first ever sneaker robbery, another indication that people were willing to risk it all for Lozano’s masterpiece. According to an official forensic science report from the early 2000s, the shoe was officially recognised by the UK Police force as the second most common footwear print found in crime scenes (8%), making the 95s a favourite among criminals. The AM95 went on to establish worldwide acclaim thanks to high-profile name drops from the likes of US Hip-Hop artist, The Game and its niche reputation in Cities such as Liverpool, where the 95 was definitely considered as “heavy webs”.Ĭoined by locals in both Liverpool and London as “110s”, due to them costing £110 back in the mid-2000s, some OGs still refer to the silhouette as such, even with a retail price of £165 in ‘23. The shoe was hugely popular with runners in Europe who appreciated Nike’s change of direction. The Air Max 95 debuted in 1995, clad in the now iconic “Neon” colourway. The infamous layered panelling on the side wall represents the striated segments seen on the towering walls of the Grand Canyon. ![]() While it is commonly known among sneakerheads that the Air Max 95 was inspired by the Human body, Lozano’s first sketch was actually based on the idea of the earth being eroded by rain. ![]() Throughout the entire process, the designer’s unconventional concept received a lot of pushback, hardly surprising given it was such an enormous change from the regular crop of the ‘90s running shoes. Taking a break from his usual work at Nike’s ACG subdivision, Lozano decided to take on the project with a bold approach. In 1994, Nike asked a young designer called Sergio Lozano to create its new running shoe.
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